MY ROLE IN BRAND WAR

Adventure is all about exploring what you can do in your. One such amazing thing that led me to an adventure was Brand War. Brand War, a war between brands was truly a wonderful experience and I feel proud to be the part of this beautiful event. Every student, as a team member was assigned one or the other work, which was either small or big one. I, as a class member for our class team, had put all my efforts in order to support our brand product Frepozz. Right from giving ideas till the preparation, I had contributed for the success of our product. Though we couldn’t win the event, we had learnt a lot many things from the competition.  

As a team member, I was into promoting the product both online and offline. I had hosted a program, in order to launch the brand name of our product. Launching the product in front of hundreds of people was a difficult thing as I had to grab everyone’s attention. But I did enjoy a lot.

I also contributed in decorating the place which was meant for us to sell our product. We, in a team, worked together, with lots of fun, entertainment and togetherness. It was a wonderful experience. Though for a short period of time, we forgot all the assignments and projects aside, in order to focus on the event. Working in a team helps us a lot as we forget the stress we take.

For the first time I had an experience of taking part in a presentation during brand war and also hosting various kinds of programs during brand war. I had never given an exposure to my talents earlier like that I had exhibited my talent during brand war. The feeling of showcasing my talent was really a great thing for me as I got positive feedback from my fellow mates.

Participating in the brand war helped me personally. It gave me an opportunity to work in such activities, in which I never thought I could do much better in it. Though this event was stressful, I could make a most of it.

As I mentioned about taking part in the presentation, it gave me an opportunity to overcome my fear of coming in front of hundreds of people and also trying to answer the questions posed by the judges. I felt really happy to be the part of this event which helped me a lot to improve and also a platform where in I could showcase my talent and perform better in front of all.

Brand war, One Amazing Experience

Adventure is all about exploring new things, learning and doing something new which you have never done it before. Life would be more interesting if there is a little bit of adventure is added to it. One such thing which

I enjoyed in my MBA life is a Brand war. One amazing experience I could ever have. Brand war was an event or a competition between the first year MBA’s students wherein one class was a team. No event could be as interesting as brand war because in this competition, we actually got to know the reality of the market outside there, something that was out of the box.

Brand War was a wonderful event where I got to learn many new things. This event was not like a subject where you study, write it in the exam and forget it later, but, learning where your career can also be built. We also got to learn about the difficulties of launching a product, come out with different flavours, create a product name, taglines, jingle, advertisements, promotions and what not. When the competition was announced for the first time there was lot of excitement among the students as it was something new for all of us. A core committee was formed as there was a bidding session for various categories. We had a mentor from second year to lead us. The name of the product we kept was FREPOZZ, with a tagline, PIYO ISSE HAR ROZ. The core committee divided the entire class into different groups like, promotion team, production team, selling team, techies and so on. We as a team came up together as a company and started to work in the respective teams. At the same time the real competition i.e., the rivalry had begun between the classes who also were participating.

Of course there were good times and bad times during the brand war. We had arguments, fights, unity, and togetherness and so on. But what I learnt from this event was always we need to have a healthy competition so that we can bring the good image in the society. Launching a product is not as easy as we think. It takes lot of difficulties, pain, hard work and patience to bring a product in the market.

Our target customers were our seniors and it was our part of duty to convince them to get them at our place of selling Frepozz. We had to initially promote the brand name, brand ambassadors and also the product. But we lacked at preparation and it became a mess at last. Somehow we tried to manage and the promotion part went good. The next day, there was preparation for offline promotions like Flash Mob, revealing the brand ambassadors, product launching and so on. There were 2 main things for us to do. The first thing was to reach out to our customers and the second thing was to make our product much better with 3 different flavours. We were given to come out with watermelon juice in 3 flavours.

We also had to sacrifice our Sundays as we had to decorate the place where we given for selling our product. Though it was Sunday, we enjoyed working together in team, in the class, doing various sorts of decorating items. We danced a little, sung few songs, worked together and passed the entire day. On the day of selling, that is the final day, we had to work really hard to get our customers to our place of selling. There were chaos, arguments, confusion and some sort of fun too in the event.

Though we didn’t win the Brand war, the experience that we had was amazing. The deserving team had won as their efforts were more than that of us. This was our behind the scenes of brand war. Thanks to all those who made this event possible.